EXPERIENCE

Kerecis, Arlington, VA

Field Marketing Associate- February 2024 - Present

• Developed and executed targeted field marketing programs that aligned with corporate objectives, including managing and executing successful marketing events, trade shows, and product demonstrations.

• Created and distributed compelling marketing materials such as presentations, brochures, and product information sheets to effectively communicate our value proposition to target audiences.

• Collaborated cross-functionally with product development, sales, and clinical teams to gather market insights, identify unmet customer needs, and develop data-driven marketing strategies.

• Championed customer-centric initiatives by implementing a robust feedback loop to inform product development and enhance the overall customer experience.

• Successfully led the planning and execution of high-impact trade shows, educational events, and product demonstrations that generated qualified leads and increased brand awareness.

• Spearheaded the development and execution of engaging webinar broadcasts targeting medical professionals, encompassing all aspects from content creation to audience engagement and lead generation.

BrainScope, Bethesda, MD

Clinical Product Support Specialist - June 2022 - January 2023

• Reported directly to the Vice President of Customer Experience and successfully developed and implemented training programs to equip clinical staff with the skills and competencies needed to deliver safe, effective, and efficient patient care using the BrainScope device.

• Provided comprehensive one-on-one and group training to Emergency Department clinical staff (Techs, Nurses, Physician Assistants, and Physicians) on mild traumatic brain injury and BrainScope point-of-care EEG technology.

• Facilitated successful hospital-wide implementations and product adoption by providing ongoing customer support, including post-sale troubleshooting and education.

• Conducted in-depth in-servicing to increase product knowledge and clinical application among customers and clinical staff.

• Cultivated strong and lasting relationships with hospital executives, clinical champions, and other key decision-makers to drive product adoption and customer satisfaction.

Marketing Associate - May 2019 – June 2022

• Reported directly to the Vice President of Brand Experience and successfully managed and executed all marketing activities, including developing, implementing, and evaluating BrainScope's comprehensive marketing communications strategy across various channels.

• Successfully led a corporate rebranding initiative, overseeing the development of new branding assets, including the website, conference banners, advertising materials, customer support materials, digital and print assets, social media content, and blog.

• Successfully hosted and managed live webinars and virtual trade show exhibits to drive audience engagement, generate leads, and promote brand visibility.

• Provided essential marketing support to the commercial field team, including HCP compliance, rep kits, and marketing collateral supply.

• Developed and analyzed marketing dashboards and reports to track campaign performance, measure event effectiveness, and monitor clinical training outcomes.

• Successfully executed social media and website strategies that drove brand growth and increased social mentions through targeted social media and Google ad campaigns.

• Created high-quality content for various channels, including blog posts, ad copy, social media messaging, landing pages, and email campaigns.

• Managed medical conference and tradeshow logistics, including exhibit booth design and setup, show messaging, team and key opinion leader travel and accommodations, and presentation creation.

Reimbursement & Payer Relations Coordinator - March 2018 - May 2019

• Provided comprehensive claims and appeals support for over 25 accounts, including in-depth review, analysis, and research of denied claims to identify coding errors and compliance issues.

• Effectively tracked customer claims performance in CRM and generated detailed financial analysis reports for quarterly business reviews and other key meetings.

• Maintained regular communication with physicians and billing groups regarding charges, coding, billing, and documentation policies, procedures, and regulations.

• Actively contributed to team and research projects to support the Business Development and Customer Success teams, driving strategic initiatives and improving operational efficiency.

• Monitored and reported on social media KPIs to the VP of Marketing, providing valuable insights into brand performance and audience engagement.

Columbia Eye Associates, Washington, DC

Practice Manager - June 2013 - August 2017

• Managed all front office activities, including employee training and retention, implementing office policies and procedures, establishing efficient workflow, maintaining compliance with federal, state and HIPAA laws and regulations

EDUCATION

University of Maryland, University College, Adelphi, MD — Management-Marketing, Masters of Science - August 2024 - Present

University of Maryland, University College, Adelphi, MD — Health Services Management, BS of Science - January 2015 - December 2017